If you have been paying attention to the crypto markets today, you have probably noticed that the AdToken coin is one of the best performing currencies today (by volume). Not only that, it has also added about 34% to its price in the last 24 hours. But this coin is only about seven months old, and it is still flying under a lot of peoples’ radars. So, what is ADT all about and why is its exchange volume spiking today?
What is the point of AdToken (ADT)?
There are already quite a few up-and-coming altcoins that operate in the digital advertising space. Rising currencies like Adshares (ADST) and – of course – the Basic Attention Token (BAT) have come up with blockchain-based solutions to some pretty obvious problems plaguing the digital advertising sector.
But the purpose of the AdToken coin isn’t a competing currency to ADST or BAT – it’s more like a complementary product. Adshares and Basic Attention Token work as intermediary platforms that connect publishers to advertisers, and the tokens of the network are transactional and are used to exchange digital advertising services.
AdToken (ADT), on the other hands, is not a transactional currency – it is a coin that is used for governance. The governance of what, you ask?
The AdToken Coin is part of the AdChain Registry
This cryptocurrency is the official token of a decentralized, Ethereum-based ledger called the AdChain Registry. As you can probably imagine, it is a registry of participants in the digital advertising space – a $175 billion global ecosystem that is riddled with fraud (bots caused $7.2 billion in fraud last year, for example).
It works like this: publishers can join the AdChain registry, which is simply a whitelist of non-fraudulent and trustworthy publishers. It is basically a list of publishers that won’t commit fraud. Are you an advertiser who is about to ink a deal with a publisher? You can just check the public, decentralized whitelist to make sure they are legitimate and reliable.
The AdToken coin is how fraudulent publishers are kept out of the system. ADT holders are the ones who can challenge a publisher’s inclusion on the registry. It is also used to vote and deposit, but it is not an exchange of value or any sort of fuel – just an incentive for token holders to keep the digital advertising supply chain clean.
The Registry Will Officially Launch in April
This platform has a pretty unique way of laying out its development roadmap. It is laid out like a space mission: beginning with lift-off (which has already happened). At the moment, there is only a test version of the registry that’s live on the site. The AdToken (ADT) team has been gathering feedback from the community, as well as educating them on how to interact with it during the Lift-Off, Discovery, and Voyage Home phases. On February 1st, however, the Voyage Home phase will be completed – and the test version will be taken offline:
After the team takes a few months to perfect the platform, the Ethereum Colonization phase will begin. That just means that the final, active product will be launched in April:
This coin is really surging in anticipation of this product launch. In the past month alone, ADT has gained 243%. It will be interesting to see how this blockchain network interacts and complements the other coins that operate in the digital advertising space.
Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency.