When it comes to the long journey toward mass adoption, which is the eventual goal of the blockchain revolution, it has been a slow drag to where we are now – and in recent weeks things haven’t been looking up on the social media side of things. Earlier this week, Twitter announced that it was banning cryptocurrency-related advertisements. The move followed a similar ban by Google and Facebook.
And, now, MailChimp – a popular email list solution – is joining the party.
MailChimp is banning crypto-promoting emails
People use MailChimp to set up mass emails that go out to their clients, followers, etc. – and it has been a popular way for cryptocurrency companies to send out information on their token sales or other projects.
Now, however, the company has decided to change its “Acceptable Use Policy” to no longer include emails that promote cryptocurrency sales. Specifically, the updated language says:
“The promotion and exchange of cryptocurrencies is too frequently associated with scams, fraud, phishing, and potentially misleading business practices at this time. It’s important to note that this update to our policy does not prevent the discussion of related topics in messages sent through our platform. For example, journalists and publications may send cryptocurrency-related information as long as they’re not involved in the production, sale, exchange, storage, or marketing of cryptocurrencies.”
So, it’s not an all-encompassing ban, but most of the ways that cryptocurrency startups were using this service was to promote exactly what they’re banning.
Needless to say, social media was upset
When news of the updated Acceptable Use Policy hit the internet, a lot of people – especially crypto companies that have been paying for MailChimp services – got pretty annoyed. It just means that a really easy-to-use and affordable tool that pretty much everyone likes is no longer available to a lot of projects in the crypto space.
As you can see, there have been a lot of loyal customers who still want to use the service – and a lot of crypto investors who are frustrated by the constant blockades.
Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency.