Waltonchain (WTC) has a PR problem – and, just when onlookers thought the worst of it had past, this crypto coin’s social media management habits have come back to bite them. Just one week ago, the WTC team created a pretty big fiasco when they got caught tweeting as a (probably) fake giveaway winner.
Now they are facing accusations for misleading their Twitter followers yet again, but this time it’s about a partnership they announced yesterday.
But first, how about we revisit what happened last week?
Let’s start with the (possibly) rigged Waltonchain (WTC) giveaway
This was extremely awkward. On the last day of February, a multi-day Valentine’s Day-themed giveaway was ending. It had been going on since February 8, during which 214 re-tweeters got awarded 2.14 WTC coins each for participating – five of whom scored an extra 21.4 WTC coins.
Pretty standard Twitter-based marketing campaign, right?
Unfortunately, this cryptocurrency’s official twitter account sent out a tweet that looked like something a “randomly selected winner” would post – complete with Russian-bot-style emoji placement.
Obviously, it wasn’t a good look, and people rushed to accuse Waltonchain’s management team of misleading their investors about the true nature of the giveaway. It sure looked like they were either faking winners, or possibly rigging it so that one of their employees could win some coins – just check out their response (damage control) to the scandal right afterward:
Yikes. So, we are supposed to accept that one of your tech-savvy team member would send a super-fake-looking tweet like that from their own account? I guess it’s believable, but it also seems like the exact most convenient spin to put on this whole thing that makes them the least culpable.
It was just an uncomfortable moment that got slightly worse today.
Waltonchain (WTC) and Alibaba struck a deal (maybe?)
Yesterday, Waltonchain (WTC) shot up in value – jumping from 20 cents to 26 cents almost instantly and adding more than 25% to its price tag. Why did that happen? It was a partnership announcement, of course.
On Twitter, a new deal with Alibaba Cloud was announced. Here is how the collaboration agreement was described in the blog post:
“Recently, Xiamen ZhongChuan IoT Industry Research Institute, a subsidiary of Waltonchain, reached a comprehensive cooperation intention and signed a partnership agreement with Alibaba Cloud (Aliyun) to join hands in the areas of smart city solutions and blockchain application schemes.”
Sounds great, right? After all, Alibaba is one of the biggest online companies globally and a partnership must mean good things for this technology!
Today, however, the tweet announcing that “cooperation intention” with Alibaba Cloud was deleted. It was followed up with this message:
That’s strange, and it also begs the question: what do you mean?
Is the Alibaba deal a no-go? So, you are going to announce certain partnerships, but not others? What are you guys talking about?
Needless to say, people on the internet were not pleased:
With all the sketchy and misleading Twitter activity, Waltonchain (WTC) has nobody to blame but their own team for its negative image right now.
Social media managers out there, now might be a good time to send in your résumés.
Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency.